"Train Around Your Current Work And Life Commitments - Then Walk Into Well Paid Employment Or Start Your Own Business"
Your Career Training Programme
TMC’s Internet Professional Career Programme puts you in control of your learning, development and career opportunities. The majority of the Programme uses Self Study Labs, which means you choose where and when you study. You are able to fit your Programme around whatever loyalties you have, be it family, work or social. This means that the Programme will have little effect on your current lifestyle.
The Self Study Labs are completely flexible; you can do them as you please, weekends at home, on your lunch break, or just an hour in the evenings – you mould the Self Study Labs around your life.
All Self Study Labs include Progress Assessments and Projects that your Tutor will help you with. This will ensure that you are on the right track and ready to handle work in the real world. Until you have started employment or got your own business up and running, your Tutor will always be on hand to help and guide you through your Internet Professional Programme – always just a call or email away.
Your whole Programme has been designed and constructed by a number of industry professionals and trainers with vast experience and qualifications. The Programme is constantly being updated to reflect industry changes and progression. This means that you have access to the latest cutting-edge information that will ensure you are at the forefront of the Digital Marketing world.
NOTE: Please remember that you don't need to have finished the Career Programme before you start work. Many students will take employment or projects on the side very early into their Programme.
Breakdown Of The Internet Marketing Professional Career Programme
Self Study Lab 1 - HTML & CSS
In this Lab you will learn about what goes on behind the scenes of a Web site. Learn skills such as XHTML, HTML syntax, Classes, Pseudo-Elements, Inheritance and much more. This Lab will give you the underpinning knowledge that will allow you to produce sleek, highly marketable sites.
Self Study Lab 2 - Adobe Dreamweaver CS4
In this Lab you will become an expert user of the latest version of Adobe Dreamweaver CS4 – the industry leading Web development software. Learn such skills as advanced CSS layouts, speed templates, spry, floats and much more. By the end of this Lab you will be creating Internet platforms that are simply stunning.
Self Study Lab 3 - Keyword & Business Research
In this Lab you will discover insider secrets into researching keywords and mapping out marketing strategies for any kind of business. Learn about keyword and search psychology, buying intent, deep digging, Wordtracker and much more. This Lab will give you the skills that 91% of other Internet Professionals do not possess.
Self Study Lab 4 - Search Engine Optimization
In this Lab you will get to grips with one of the hottest skills around – Search Engine Optimization (SEO). You will only learn the most up-to-date strategies that will enable you to get Web sites to the top of the Search Engine’s free listings. Learn such disciplines as link building, PageRank optimization, blogging, sitemaps and much more. This Lab will give you much sought after skills that will make you very employable.
Self Study Lab 5 - Design & Layout
In this Lab you will be guided through design and layout techniques that are little known and misunderstood. Learn about eye tracking, conversion architecture, sales funnels, screen real estate, navigation mechanisms and much more. This Lab will arm you with some of the most profitable, industry guarded tactics that most Internet Professionals don’t know or understand.
Self Study Lab 6 - Copywriting & Persuasion Architecture
In this Lab you will be thrown miles ahead of any other Internet Professional. Learn about creating persuasive hypnotic copy, emotional triggers, sales strategies and much more. This Lab will give you the inside knowledge that can improve a businesses performance tenfold.
Self Study Lab 7 - Statistics, Metrics & Analytics
In this Lab you will be shown the ins and outs of business metrics and statistics. Learn about such things as bounce and conversion rates, traffic segmentation, goals, funnels and much more. By the end of this Lab you will understand the key performance indicators for a business and know how you can improve them to directly improve a business’s bottom line.
Self Study Lab 8 - Pay Per Click & Paid For Marketing
In this Lab you will be introduced to the exciting field of Pay Per Click and Paid For Marketing. You will learn about such platforms as Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, vertical markets, competitor piggybacks and much more. This Lab will give you skills that are extremely valuable and highly sought after.
Self Study Lab 9 - Testing & Performance Enhancement
In this Lab you will learn the little known secrets of performance enhancement and testing. Discover how to utilise such things as split testing, Taguchi methodology, statistical variants, Multivariate testing and much more. This Lab will help to make you a pro in enhancing businesses Internet marketing campaigns.
Self Study Lab 10 - Social Media, Web 2.0 & Video
In this Lab you will be introduced to new, evolving world of Social Media and Web 2.0. Learn how businesses can benefit from platforms such as Facebook, YouTube, Twitter, Blogs, Bookmarking and much more. By the end of this Lab you will be fully accustomed to how businesses can use Web 2.0 to their advantage.
Self Study Lab 11 - Online PR & Reputation Management
In this Lab you will be shown how to expertly run an Internet PR campaign and manage companies or individuals online reputations. Learn how to distribute releases, get noticed, PR for SEO and much more. By the end of this Lab you will be an expert at getting expose online and building businesses reputations.
Self Study Lab 12 - Email Marketing
In this Lab you will learn about all of the complexities involved in creating and managing successful email marketing campaigns. Learn about open rates, deliverability, email metrics, follow up strategies, list building and much more. By the end of this Lab you will be able to develop profitable email marketing campaigns that get results.
Self Study Lab 13 - Local Search Marketing
In this Lab you will become accustomed to the rapidly expanding market of Local Search. Learn about such things as local PPC and placements, local SEO, directories, maps and much more. By the end of this Lab you will be able to implement leading-edge marketing campaigns for local or regional businesses.
Self Study Lab 14 - Further Important Topics
In this Lab you will introduced to other important Internet Marketing strategies. Learn skills such as affiliate marketing, viral marketing, ecommerce, and much more. By the end of this Lab you will have a solid knowledge of various other online marketing strategies.
Self Study Lab 15 - Career & Work Assistance
In this Lab you will given full help and guidance in finding employment within the industry. You will be shown how and where to apply for employment in the Internet Marketing world. You might also be potentially introduced to prospective employers or agencies through The Marketing College’s associated partners.
Self Study Lab 16 - Business Start Up Assistance
In this Lab you will be given full help and guidance in becoming self-employed and starting your own successful business. Learn how to start your enterprise, find customers and grow your business. You might also be potentially given work or contracts by The Marketing College’s associated partners.
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