"Take Advantage Of The Huge Shortage Of Trained And Skilled Digital Professionals And Have A Rewarding Career For Life"

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The Skills Shortage In The Digital Industry Is Enormous

Over the last 10 years the Internet has revolutionised our entire world. Day to day it has transformed most peoples lives and it has completely reshuffled the way companies do business and market their products or services. More people than ever have Internet access and they are spending as much time online as they are watching the television, reading or listening to the radio.

In a tough economic climate, one of the few bright spots is the continuing growth of the digital industry. But as companies shift resources online, many are struggling to find skilled digital marketers to fill positions.

Is this something that will change? Unfortunately the answer is absolutely not; it is getting worse each month and year. Even in this time of economic hardship, digital technology and marketing are growing at an unprecedented rate. Forrester’s Interactive Marketing Forecast projects digital marketing to triple in size over the next five years.

Despite the uncertainty in our near-term economic environment, the market drivers for continued growth in the digital marketing industry remain strong. However, a major challenge for the digital industry is being able to operationally adapt and manage growth because there is a national shortage of skilled and qualified professionals.

In fact the problem is going to get a lot worse before it gets any better. The UK online advertising spend will pass £3.5 billion in 2009 and the ecommerce market (products and services bought online) will pass £68.4 billion in 2009, which means one thing only – that more and more digital professionals will be needed. By 2010 the Internet will over take TV and print advertising as the main medium for marketing.

 

 

 

 

 

 

Fast Facts About The Skills Shortage

• The shortage of skilled digital staff is at a record high.
• Many companies are struggling to recruit digital staff.
• The shortage is a UK wide issue, not refined to any specific region.
• There are many more jobs available than there are people to fill them.
• There are not enough new entrants into the digital profession to meet the ever rising demand.
• Salaries are very high and competition to retain staff has lead to the offering of extra benefits and high job security.
• In 2009 UK online advertising spend will pass £3.5 billion and the ecommerce market will pass £68.4 billion.
• The digital industry is set to triple in size over the next 5 years.
• The shortage is set to worsen as businesses of all sizes go digital, online marketing spend increases, more Internet platforms and technologies are developed and more households get faster connections.
• There are great opportunities for those with the right digital skills to start their own agencies, consultancies and Internet businesses.
• The digital freelancing and consulting industry is soaring as demand increases.
• Nothing is being done to attract and train people to enter the digital industry which means the shortage will continue to grow.
• There is a lack of training options available for training staff and for those looking to enter the industry for the first time.
• In light of the forecasted growth, the primary mechanism to increase the talent pool in this industry is increasing the public awareness of digital marketing as a career, and promoting education and training opportunities. These programmes need to be implemented and driven at colleges, undergraduate institutions and other training outlets.
• Action needs to be taken now before the industry grows any further and skills shortage worsens, otherwise this will have a negative effect on the UK economy over the next 10 years.
  

 

What The Skills Shortage Means To You

The Digital Marketing industry is one of the most rewarding and exciting industries to be involved in. Job satisfaction and security is plentiful as anyone in the industry will tell you.

Due to the ever increasing skills shortage you have an incredible opportunity to get trained and skilled and join this amazing industry. The Marketing College will give you everything you need to have a lucrative career for life or even start your own Digital Marketing Business - Click The Next Step Below: