Companies are frequently looking for ways to position their products in front of consumers that will most likely result in a conversion or a purchase. While there are several different options for targeting pay-per-click campaigns, the recent advances in Yahoo!’s audience targeting capabilities warrant a close look today. Before we delve into these advances, let’s [...]
Web marketing will continue to be an area for investment, according to the third annual Adobe Scene7 survey of online businesses.
The survey of 474 businesses found the delivery of new rich media and merchandising features, as well as social networking, mobile and personalisation applications were areas of investment cited by 90 per cent of respondents.
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Google, the internet search engine, has announced strong results for the first three months of this year.
The results were better than many analysts had expected bearing in mind the recession in the US and the general downturn in advertising spending.
“Google had a good quarter given the depth of the recession,” said Google chief executive Eric [...]
It put the decline down to the current economic problems, which it said had both hit corporate confidence and put consumers off making major buys.
The agency said newspapers would suffer most, with advertising revenues down 12%, as people turned to the internet.
Latest research by Chinwag Jobs, the UK’s leading recruitment website for digital media, reveals that with a limited talent pool to trawl, there are not enough big fish to go around.
Some 97 per cent of respondents in the Chinwag survey found it either difficult or impossible to attract suitably qualified digital staff for their businesses, with three-quarters (76 per cent) reporting problems persuading staff to stick around once employed.
With all of the talk of redundancies and economic depression I thought that I’d focus on the career prospects in the search marketing sector as they’ve never looked better.
Salaries range from under £20k to over £60k with plenty of roles, both in house and agency side advertised at every level. Not all companies pay the same wither there typically being a £5-10K variation in salary for roles at a similar level.
Why is there a skills shortage? SEM is different to traditional forms of marketing because it requires a reasonable level of understanding of the technical aspects behind the web, combined with more traditional analytical & marketing skills. The online advertising market has grown by 60% every year for the last three years; as a consequence, the demand for experienced staff has far outstripped supply.
This offers a great opportunity for job seekers. There aren’t any formal qualifications needed for search engine marketing so experience can be really valuable for candidates looking for a creative job role.
Despite the uncertainty in our near-term economic environment, the market drivers for continued growth in the search marketing industry remain strong. However, a major challenge for the search marketing industry is being able to operationally adapt and manage growth as we face a national shortage of qualified professionals.
This talent shortage will likely continue for the next several years and directly impacts the decisions you make regarding your company’s search marketing strategy. In the following, I answer several common questions that you may have around what is causing the shortage and what it means for you.
All UK homes should have access to broadband and faster download speeds by 2012, the government has said.
Such is the shortage of Digital Marketing Professionals - one of the UK’s leading Agencies has started to train and employ inmates!