Why is there a skills shortage? SEM is different to traditional forms of marketing because it requires a reasonable level of understanding of the technical aspects behind the web, combined with more traditional analytical & marketing skills. The online advertising market has grown by 60% every year for the last three years; as a consequence, the demand for experienced staff has far outstripped supply.
This offers a great opportunity for job seekers. There aren’t any formal qualifications needed for search engine marketing so experience can be really valuable for candidates looking for a creative job role.