Due to a current skills shortage there are around 2,000 jobs required for web analytics specialists.
So with skills shortages affecting the potential stability of analytics investments, what can organisations do to keep hold of their analytics staff? Well, let’s start with a fat pay rise. Anything else?
The Web Analytics Association is seeking to increase the supply of analytics professionals in the U.S through programmes with the University of British Columbia and University of California Irvine, but nothing at an industry wide level is taking place in Europe.
Business must start waking up to the fact that hiring web analytics professionals can really help the business save money and improve business profits!