The Marketing College Blog

Britons Spending More Time Online

admin — Wed, 19 May 2010 10:47:19 +0000

British web users are spending 65% more time online than three years ago, according to research of net habits.

The average surfer spends 22 hours and 15 minutes on the net each month, according to the UK Online Measurement company (UKOM).

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Google Makes Changes

admin — Thu, 06 May 2010 10:43:48 +0000

Google didn’t invent search, but the company has made it our prism for the internet. We don’t go to specific pages because instead we look for information. That means that any tweaking with the magic Google formula is always going to be significant, and the company has now begun the roll-out of some of the most significant changes in several years.
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Google Improves Mobile Image Search

admin — Sat, 01 May 2010 09:15:57 +0000

The search giant Google is always looking to make improvements to the way that surfers use the internet, but it is the mobile user that is currently of interest to Google and in order to make its search engine the one of choice, Google has been making some changes.

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Facebook’s Bid To Rule The Web

admin — Thu, 22 Apr 2010 14:39:49 +0000

Facebook set out its stall to unseat Google and be at the heart of the web experience as it becomes more social.

The world’s largest social network unveiled a series of products at its developer conference F8 aimed at helping the company achieve that goal.

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Apple Reveals New iPhone Features

admin — Sat, 10 Apr 2010 12:11:02 +0000

Apple has shown off some of the 100 new features to be included in the iPhone operating system later this year.

The update includes a mobile advertising platform called iAd that will be used to place adverts in applications made by third parties.

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Twitter To Follow Google

admin — Wed, 03 Mar 2010 10:37:20 +0000

Twitter is to introduce an advertising model that will serve third-party advertisements in on-site search results, broadly emulating Google’s approach to the wider web.

The Wall Street Journal’s All Things Digital blog reports that the micro-blogging giant plans to launch its Twitter Advertising scheme in the first half of this year as part of a wider set of updates to the platform.

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Lord Mandelson Eyes Hi-Tech Revolution To Create 1 Million Jobs

admin — Sun, 17 Jan 2010 11:11:27 +0000

A “hi-tech revolution” to create a million jobs will be promised today by Lord Mandelson.

The Business Secretary wants to boost the biotechnology and digital sectors, with special emphasis on aerospace and lowcarbon industries.

In a speech yesterday he also criticised calls for higher tax rises for the better off, saying top rates of tax should “never be punitive”.

Read The Story Here.

Google’s New Phone To Protect Mobile Advertising Base

admin — Sat, 09 Jan 2010 15:39:48 +0000

Google has said it is defending its online advertising empire with the launch of its own brand mobile phone.

It is the first time Google has designed and sold its own consumer hardware device.

Google said the Nexus One represented the next frontier in the company’s $20bn (£12.4bn) core business - selling advertising through search.

“It’s all about the mobile web, and advertising is their bread and butter,” said analyst Michael Gartenberg.

Read the full story here.

Online Advertising ‘Overtakes TV’

admin — Mon, 02 Nov 2009 11:21:15 +0000

Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.

Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.

Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers.

E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising.

The body representing UK commercial television broadcasters said that the comparison was unfair.

Read the full story here.

Murdoch Seeks Online Value With ‘Pay Per Click’ Plans

admin — Tue, 11 Aug 2009 15:33:26 +0000

A FRESH battleground for the news industry has opened up after the Financial Times followed Rupert Murdoch in announcing plans to charge for online newspaper content.

Murdoch, chief executive of News International, has said he intends to charge for all his news websites. which in the UK include the Sun, the Times, the Sunday Times and the News of the World.

Read the full story here.