Web marketing will continue to be an area for investment, according to the third annual Adobe Scene7 survey of online businesses.
The survey of 474 businesses found the delivery of new rich media and merchandising features, as well as social networking, mobile and personalisation applications were areas of investment cited by 90 per cent of respondents.
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Google, the internet search engine, has announced strong results for the first three months of this year.
The results were better than many analysts had expected bearing in mind the recession in the US and the general downturn in advertising spending.
“Google had a good quarter given the depth of the recession,” said Google chief executive Eric [...]
It put the decline down to the current economic problems, which it said had both hit corporate confidence and put consumers off making major buys.
The agency said newspapers would suffer most, with advertising revenues down 12%, as people turned to the internet.