Latest research by Chinwag Jobs, the UK’s leading recruitment website for digital media, reveals that with a limited talent pool to trawl, there are not enough big fish to go around.
Some 97 per cent of respondents in the Chinwag survey found it either difficult or impossible to attract suitably qualified digital staff for their businesses, with three-quarters (76 per cent) reporting problems persuading staff to stick around once employed.
With all of the talk of redundancies and economic depression I thought that I’d focus on the career prospects in the search marketing sector as they’ve never looked better.
Salaries range from under £20k to over £60k with plenty of roles, both in house and agency side advertised at every level. Not all companies pay the same wither there typically being a £5-10K variation in salary for roles at a similar level.
Why is there a skills shortage? SEM is different to traditional forms of marketing because it requires a reasonable level of understanding of the technical aspects behind the web, combined with more traditional analytical & marketing skills. The online advertising market has grown by 60% every year for the last three years; as a consequence, the demand for experienced staff has far outstripped supply.
This offers a great opportunity for job seekers. There aren’t any formal qualifications needed for search engine marketing so experience can be really valuable for candidates looking for a creative job role.