Despite the uncertainty in our near-term economic environment, the market drivers for continued growth in the search marketing industry remain strong. However, a major challenge for the search marketing industry is being able to operationally adapt and manage growth as we face a national shortage of qualified professionals.
This talent shortage will likely continue for the next several years and directly impacts the decisions you make regarding your company’s search marketing strategy. In the following, I answer several common questions that you may have around what is causing the shortage and what it means for you.
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